It started with a taxi fare.
A foreign visitor arrived in Pakistan without knowing which transport services operated or what a fair airport fare looked like. He paid roughly double. The gap was not necessarily malicious; it was the difference between what a visitor can find and what a local already knows.
SafePak was built to close that gap. The team also publishes the things it got wrong, including an early SOS concept that claimed an alert had been sent when it had not, because a travel-safety product cannot ask for trust while hiding its own mistakes.